商业原则

两个多世纪以来, 12bet官方 has always been there for our constituents around the world. In the toughest of times when strong banks are needed the most, 我们的支持从未动摇过, and we never lose sight of our main mission: serving our clients. 我们的工作是永远为他们做正确的事，不断努力，不仅要满足他们的需求，还要超越他们的期望，不断让客户更容易与我们做生意.

和世界上任何一家公司一样, 我们在帮助个人, 各种规模的企业, 政府, nonprofits and 社区 seize the 机会 of our times. We can do this because of the strong company we have built – global in reach, 本地执行, 凭借一系列令人印象深刻的产品和能力，以及提供卓越客户服务的坚定承诺.

• 你希望别人怎样对待你，你就怎样对待你的客户，确保你从客户的角度看问题
• 阅读客户的投诉——做客户的拥护者
• Exceed expectations by listening to customers and anticipating their needs, 使他们更容易与我们做生意
• Earn trust by always focusing on customers’ best interests; high-quality customers will grow along with the company
• 给客户一个好的，公平的交易-提供高品质，价格有竞争力的产品和服务
• Consider the full range of products and services that will fit customer needs, 适当时交叉销售
• 永远不要让短期利益的考虑妨碍了为客户做正确的事情
• 使用我们自己的产品——当涉及到了解客户时，没有什么比成为客户更好的了

• Use our size as a strength to execute well at the local level
• 花时间在当地市场了解客户的一切(以及竞争对手可能为他或她做什么)
• Provide the resources and authority needed for decision making in the field
• Innovate, test and learn – we know some ideas will fail, and that’s okay

• 做出正确的, 长期的决定能让我们在好的时候做得很好，在艰难的时候也能经受住考验
• 为我们所做的感到骄傲
• 在我们所有的互动中都对客户做正确的事
• 确保我们的公司经得起时间的考验

和战略一样重要的是，我们必须执行才能赢. Execution involves every employee and every contact we have with customers. 细节决定成败. We must act quickly on problems; drive results, not just activities; and ensure detailed follow-up so that we meet our commitments.

• 用详细的平衡计分卡来衡量绩效
• 追求卓越，不要安于平庸
• Recognize that teamwork also requires a maximum individual effort
• 把自己和最好的人比较
• Stay hungry; competition is everywhere, so you cannot be lulled into a false sense of security – complacency kills

• 以正确的方式监控、跟踪和报告正确的事情——修正无效的报告
  
• 确保会计公正、准确和透明
• 创造资金灵活性，动态管理风险
• 还记得, we do not worry about the stock price or quarterly earnings in the short run; if you continue to build a great company, 股票价格会自然上涨的
• Share consistent, comprehensive information with 股东 and each other
• Make analysis disciplined, real and fact based, focused on areas for improvement
• 预见问题，准备解决方案
• Be a risk manager; raising red flags is every employee's responsibility

• Commit to enterprisewide world-class governance, controls and compliance
• 与我们的监管机构建立牢固的关系——保持透明、直接和尊重
• 建立安全第一的文化
• Ensure that our controls infrastructure is as robust as our business
• 记住，良好的遵从性是良好的业务

• 为盈利、可持续、长期的增长而努力
• Streamline management and encourage an appropriate disregard for hierarchy
• Guard the firm’s resources; spend the firm’s money as if it were your own
• Invest wisely for the future – including on infrastructure and people
• Recognize that competitive intelligence is competitive advantage
• 培养伙伴精神
• Ensure compensation is fair and fully transparent to senior management based on a balanced scorecard; any special deals should be minimized and for good reason
• 尊重并向你的员工/团队学习

• 提高效率，记住越精简越好
• 利用技术使操作快速简单
• Cut waste relentlessly – and eliminate unnecessary bureaucracy
• 成为专家，确保我们最了解我们的业务

• 严谨细致，持续跟进
• 保持强烈的职业道德，把工作做好
• 总是努力改进，并有能力推动改变——列一个清单并完成它
• Act in a thoughtful, coordinated way – not in haste or in isolation
• Always fight complacency by analyzing our own actions and our own weaknesses;  management should celebrate our successes, 但也要强调消极的一面
• Enforce a good decision-making process and eliminate “waste of time” meetings; stand up war rooms to get the right people in the room and kill bureaucracy
• Do it consistently – like exercising or weeding the garden
• 对职能和控制进行定期的、组织良好的、彻底的业务审查

• Work with energy and focus; take responsibility and deliver on commitments
• Ensure that every role, every person and every detail count
• 每天进步一点——不断提高标准
• Deliver results; investigate, analyze and improve when problems arise
• 了解细节，承诺跟进，并在最后期限前满足客户和同事的要求
• 以深思熟虑的速度管理变化

 In business, as in every other arena, ethical behavior does not just happen. It has to be cultivated and repeatedly affirmed throughout the organization. 在12bet官方，诚信是最重要的——它适用于我们公司的各个方面. 保持最高标准的诚信包括忠实地履行我们对所有客户的承诺, 社区, 员工, 董事会, 股东, 监管者——也对我们自己.

• 即使不容易，也要做正确的事
• 对不道德行为零容忍
• Be accountable, straightforward and honest in all your dealings
• Abide by the spirit and the letter of the laws and regulations

• Look at the facts in a cold-blooded way; admit and learn from mistakes
• 承认消极因素
• 对所有观众只有一个真理
• 保留一套书
• Get the right people in the room (and the best answers will be found)

• 做任何事都有坚定的决心
• 表现出决心、韧性和坚韧
• 不要让暂时的挫折成为永久的借口
• Use mistakes and problems as 机会 to get better – not reasons to quit

• Treat all people properly and with respect – from clerks to CEOs
• Excel by embracing an inclusive work environment and diverse teams
• Be open to different management and individual styles; there are many ways to be successful
• 尊重他人的个人生活，在员工遇到困难时表现出同情
• Encourage all 员工 to take care of themselves – their mind, body, 精神和灵魂——还有他们的朋友和家人
• Help each other – whether in serving clients or in navigating careers at the firm
• 谦卑地承认自己并非无所不知——并营造一个开放的环境, 信任与分享
• 雇佣和提拔那些值得尊重的人(你会让你的孩子向他们汇报吗??)
• 深深感谢那些在你之前的人——他们帮助铺平了道路，塑造了今天的我们

• 利用我们的成功回馈我们做生意的社区
• 做一个优秀的、积极参与的公民
• View ourselves as a local small business: Know our customers, 创造暑期工作，支持当地组织

最终，一切都归结于人. Creating a winning team and self-sustaining culture takes hard work, 这是无可替代的. Teams do not win because they have a new stadium or the most attractive uniforms. Some of the best teams do not even have the most talented individual athletes. 团队成功是因为他们有纪律, 合作愉快, 始终如一地执行，并对胜利充满激情.

• 雇佣优秀的人才，并对他们进行良好的培训
• Encourage everyone to contribute to the best of his/her ability
• 尊重每个人——每个人都很重要
• 鼓励终身学习和强烈的好奇心
• Acknowledge and reward high performers; that helps identify and develop leaders
• 认识到我们从多元化的员工队伍中获得力量——拥抱我们的差异

• 向我们的员工提供真相, 机会, 培训, 有意义的工作和承诺，建立一个健康的, 充满活力的公司
• 要认识到团队合作既意味着和睦相处，也意味着有勇气独自做正确的事情
• Consistently provide honest and direct feedback; encourage people to say what is on their minds
• Remove obstacles in order to facilitate the team’s success
• Put loyalty to the institution ahead of your or anyone else’s personal agenda; collaborate and act as if the company’s priorities are your own
• 互相服务，互相支持

• Know your people well; put them in the right jobs and assess them honestly
• 根据个人能力做出决定
• Deal with people issues; take action with non-performers

• Recognize that information is power; share it as quickly as possible
• 设定明确的目标和优先级，加强它们，确保跟进并经常沟通进展
• Encourage constructive, open debate and consider different approaches
• 推动达成决定，并推进一个议程
• 分享你对学习和知识的热情
• 明确强调重要信息
• Provide constant feedback – tell people when they are doing a good job and, 更重要的是, 当他们没有的时候

• 记住，领导是一种荣誉，也是一种责任
• 要明白领导是因人而异的
• Act quickly on tough issues and have the courage to fight for what you believe in
• 分享你对胜利的激情
• Support people who are willing to speak up – encourage constructive challenge
• Be fair, be just, be willing to do the right thing – not the easy thing
• Challenge the status quo: Fight social, racial and economic inequities
• Get the incentives right (but that is not enough; people must feel they are valued and their contributions are important)
• 成为你所在社区的领导者
• 力求持续改进——推动变革和创新，永不停止学习
• Help our people take care of themselves – their health and spirit